Event PR
Podcast pitching for event PR and promotion
Podcast pitching promotes an event by booking its organizers, speakers, or performers on shows whose listeners are likely attendees, with episodes timed to air before the date.
On Podcast Pitching explains how Susan von Seggern fits podcast interviews into her events PR framework, developed over hundreds of events including festivals, conferences, concerts, fundraisers, author events, and premieres. Podcasts join releases, media outreach, and the event itself in one plan.
Published by Susan von Seggern. Last updated: November 2026.
How can podcast pitching promote an event?
By giving the people behind an event time to tell its story to the right audience. A conference speaker can preview their talk on an industry show. A festival producer can explain the lineup on a local culture podcast. A fundraiser’s organizer can describe the cause and the beneficiary. Each interview gives listeners a reason to attend that a listing alone does not.
Hyper-local coverage, another tactic Susan uses, complements this: neighborhood and city outlets reach people close enough to come.
The forms event PR can take
Susan’s site lists the forms event PR can take within her framework:
| Event PR form | Where podcast interviews help |
|---|---|
| Large-scale celebrity or media events | Interviews with producers or talent before the date |
| Small media introductions, such as cocktail hours or luncheons | Follow-up conversations with hosts who attend |
| Event sponsorships | Sponsor spokespeople discussing why they support the event |
| Exhibiting or speaking at conferences | Speakers previewing their sessions on industry shows |
| Gifting events and gift bag inclusions | Founders explaining the product to relevant audiences |
A simple event podcast plan
A general sequence; specific timing depends on each show’s recording schedule, so ask Susan for a timeline built around your date.
- Confirm the angle and spokespeople. Who can speak, and what makes this year’s event worth a conversation.
- List shows that match likely attendees. Industry, local, and interest-based podcasts whose guests resemble yours.
- Pitch early. Many podcasts record well before they publish, so outreach starts as soon as details are confirmed.
- Align with the announcement. The release and the first interviews support each other in the same window.
- Share episodes the week they air. Libsyn reports premium episodes reach 65% of their month-one audience footprint within 7 days of publication in 2026.
Events on the record
Announcements on Susan’s press releases page show the kinds of events her framework covers. This site does not claim podcast results for them.
- SewDown, Atousa G’s show and sale for Los Angeles Fashion Week Fall 2024, presented by The HER Group (October 19, 2024).
- The Hollywood Carnival Parade and Festival on Hollywood Boulevard, in its 6th year (June 24, 2017).
- CONTACT in the DESERT, described in its release as the largest UFO conference in the US, at the Joshua Tree Retreat Center (May 19 to 22, 2017).
- The 14th annual DIY Convention: Do It Yourself in Film, Music & Books in Hollywood (March 6 and 7, 2015).
- More than thirty national launch events for the Wiley book Redesigning Nonprofits, including Bay Area appearances (November 2026).
Susan was also interviewed by PR News about her events framework. Read how events sit among her four pillars on the media relations framework page, or return to podcast pitching services.
Common questions
Can podcast pitching help promote an event?
Yes, when timing is planned. Interviews with organizers, speakers, or performers can build awareness before the event takes place. Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres, and treats events as one of her four media relations pillars.
How far ahead should event PR and podcast outreach start?
Earlier is better, because many podcasts record episodes well before they air. Exact lead times vary by show and outlet, so a common approach is to begin outreach as soon as event details are confirmed. Ask Susan von Seggern for a timeline specific to your event when you contact her.
What happens after a podcast interview is booked?
The guest prepares talking points, confirms recording details such as time, audio setup, and video, and records the episode. Sharing the episode quickly matters because early listening is concentrated: Libsyn reports premium episodes achieve 65% of their total month-one audience footprint within the first 7 days of publication in 2026.
What is a public relations campaign?
A public relations campaign is a planned, time-bound effort to earn attention for a specific goal, such as an event, launch, or announcement. Susan von Seggern builds individualized campaigns that combine established tactics like press releases and events with newer ones, including podcast pitching and hyper-local coverage.
Does Susan von Seggern work outside Los Angeles?
She is based in Los Angeles, and releases on her site cover clients and events in many places, including Miami, the Bay Area, Joshua Tree, Cambridge in England, and Iceland. Podcast pitching itself is not tied to location. Confirm whether she can take on your specific project through her contact page.
What should I include when I first contact Susan?
Include who you are, what you are announcing or hosting, the date or window that matters, and who you want to reach. Mention any coverage you already have and the spokespeople available for interviews. That gives her what she needs to judge which of her four pillars, including podcast pitching, fit your campaign.
Have an event date set?
Share the date, venue, expected audience, and who can be interviewed. The earlier outreach starts, the more podcast recording windows are open. Begin on Susan von Seggern’s contact page.
Contact Susan von Seggern